4 thoughts on “Opening a creative gift shop, how to do a market survey, how much cost is needed?”
Salvador
On the coffee table, a seductive red lips, you must not kiss it, it is a call; a cup of Coca -Cola, you must not pick it up, because it is still a call; the furry on the sofa; , A comfortable pillow, but a speaker; a villain who can hold his hands high, it is not only a decoration, but also a toothpick box ... It is always full of creativity in daily life. Gift shops make the fun of life be shown in ordinary details.
Market: 300 billion consumption power detonation of business opportunities
The improvement of living standards so that people have higher requirements for personality and beauty, and people are no longer satisfied with those popularization Ordinary home supplies, and more personal and more distinctive products are needed. And under the pressure of busy social rhythm to people, people are eager to soothe and make their lives easier and pleasant.
The shopping squares such as Shanghai Dimei Shopping Center, Hong Kong Mingdian Street, and Xujiahui Popular Line, as well as large and medium cities such as Beijing, Guangzhou, Shenzhen, and Chengdu. Such creative gifts have been seen everywhere. And more and more respected by young people.
In statistics, 33 provincial capital cities, 393 prefecture -level cities and nearly 3,000 county -level cities across the country, the annual consumption capacity of creative fashion trendy supplies is as high as 200 billion to 300 billion yuan; Chinese social survey affairs The special house decoration and decoration questionnaire surveys they made show that more people are going to save the decoration fee to buy home supplies and decorations that can make their homes full of personality and interest.
Strategy: Create exquisite life at a cheap route
Faced with such a huge market, there have been keen investors smelling huge business opportunities. Fan Hao, the owner of "Fun Life", is one of them.
The entering "fun life", the store is not large, the decoration is simple, and the simple shelves display various creative products on the door, including creative kitchen, creative bathroom, creative gifts, creative office supplies Creative computer peripheral products ...
Fan Hao said that the target customer base of such products should be white-collar workers, but it turns out that more ordinary consumers and student class 30-40 years old are shown. There are also high consumer demand. Therefore, Fan Hao positions his own store as a cheap creative home and gift shop, just like the common supermarket in life.
It the rapid imitation and update of creative products itself also determines that the market must expand rapidly, because only by occupying the market can the market finally win the market.
Sure enough, Fan Hao was successful. Even the five stores are profitable, and the profits are not bad. On average, each store has a net income of about 10,000 yuan per month.
On the coffee table, a seductive red lips, you must not kiss it, it is a call; It is still a phone call; a furry and comfortable pillow on the sofa is a speaker; a villain who can hold his hands high, it is not just a decoration, but also a toothpick box ... daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is always full of creativity, daily life is always full of creativity. Open a home gift shop that brings together a variety of creative ideas, so that the fun of life is shown in ordinary details.
Market: 300 billion consumption power detonation of business opportunities
The improvement of living standards so that people have higher requirements for personality and beauty, and people are no longer satisfied with those popularization Ordinary home supplies, and more personal and more distinctive products are needed. And under the pressure of busy social rhythm to people, people are eager to soothe and make their lives easier and pleasant.
The shopping squares such as Shanghai Dimei Shopping Center, Hong Kong Mingdian Street, and Xujiahui Popular Line, as well as large and medium cities such as Beijing, Guangzhou, Shenzhen, and Chengdu. Such creative gifts have been seen everywhere. And more and more respected by young people.
In statistics, 33 provincial capital cities, 393 prefecture -level cities and nearly 3,000 county -level cities across the country, the annual consumption capacity of creative fashion trendy supplies is as high as 200 billion to 300 billion yuan; Chinese social survey affairs The special house decoration and decoration questionnaire surveys they made show that more people are going to save the decoration fee to buy home supplies and decorations that can make their homes full of personality and interest.
Strategy: Create exquisite life at a cheap route
Faced with such a huge market, there have been keen investors smelling huge business opportunities. Fan Hao, the owner of "Fun Life", is one of them.
The entering "fun life", the store is not large, the decoration is simple, and the simple shelves display various creative products on the door, including creative kitchen, creative bathroom, creative gifts, creative office supplies Creative computer peripheral products ...
Fan Hao said that the target customer base of such products should be white-collar workers, but it turns out that more ordinary consumers and student class 30-40 years old are shown. There are also high consumer demand. Therefore, Fan Hao positions his own store as a cheap creative home and gift shop, just like the common supermarket in life.
It the rapid imitation and update of creative products itself also determines that the market must expand rapidly, because only by occupying the market can the market finally win the market.
Sure enough, Fan Hao was successful. Even the five stores are profitable, and the profits are not bad. On average, each store has a net income of about 10,000 yuan per month.
On the coffee table, a seductive red lips, you must not kiss it, it is a call; It is still a phone call; a furry and comfortable pillow on the sofa is a speaker; a villain who can hold his hands high, it is not just a decoration, but also a toothpick box ... daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is always full of creativity, daily life is always full of creativity. Open a home gift shop that brings together a variety of creative ideas, so that the fun of life is shown in ordinary details.
Market: 300 billion consumption power detonation of business opportunities
The improvement of living standards so that people have higher requirements for personality and beauty, and people are no longer satisfied with those popularization Ordinary home supplies, and more personal and more distinctive products are needed. Under the pressure of busy social rhythm to people, people are eager to soothe and make their lives easier and pleasant.
The shopping squares such as Shanghai Dimei Shopping Center, Hong Kong Mingdian Street, and Xujiahui Popular Line, as well as large and medium cities such as Beijing, Guangzhou, Shenzhen, and Chengdu. Such creative gifts have been seen everywhere. And more and more respected by young people.
In statistics, 33 provincial capital cities, 393 prefecture -level cities and nearly 3,000 county -level cities across the country, the annual consumption capacity of creative fashion trendy supplies is as high as 200 billion to 300 billion yuan; Chinese social survey affairs The special house decoration and decoration questionnaire surveys they made show that more people are going to save the decoration fee to buy home supplies and decorations that can make their homes full of personality and interest.
Strategy: Create exquisite life at a cheap route
Faced with such a huge market, there have been keen investors smelling huge business opportunities. Fan Hao, the owner of "Fun Life", is one of them.
The entering "fun life", the store is not large, the decoration is simple, and the simple shelves display various creative products on the door, including creative kitchen, creative bathroom, creative gifts, creative office supplies Creative computer peripheral products ...
Fan Hao said that the target customer base of such products should be white-collar workers, but it turns out that more ordinary consumers and student class 30-40 years old are shown. There are also high consumer demand. Therefore, Fan Hao positions his own store as a cheap creative home and gift shop, just like the common supermarket in life.
It the rapid imitation and update of creative products itself also determines that the market must expand rapidly, because only by occupying the market can the market finally win the market.
Sure enough, Fan Hao was successful. Even the five stores are profitable, and the profits are not bad. On average, each store has a net income of about 10,000 yuan per month.
A market investment and risk analysis
The case interpretation
This huge creative home and creative gift market, I believe it is for many investors. It is a huge temptation. This article takes the Chenjia Temple branch of "Fun Life" as an example. Please ask Fan Hao to make a detailed market investment and risk analysis of this market.
The site rent
In general, the location of creative home gift shops mainly depends on the flow of people and purchasing power. Independent stores should be selected in special streets, fashion shopping streets and popular business districts. It should be noted that because the rent is too high and small products are thin, it is not suitable to open the store on the main road. You can choose the fork road in the business district. Wait, this will not only guarantee that there is an appropriate flow and reduce the rent.
It is also a good choice to drive in the store and large supermarkets. "Fun Life" Chen Family Temple selected near the more prosperous Kangwang City. Next to it is the exit of Metro Line 1 and McDonald's. The traffic is large and has a certain level of consumption. A total of 20 square meters of small shops with a monthly rent of 5,000 yuan. Two press and one unveiling, the rent of 15,000 yuan in the first month. For investors who have just started entrepreneurship, Fan Hao suggested that the rent is controlled below 6,000 yuan.
The decoration costs
Due to the price retail route, the decoration of creative home gift shops is relatively simple, and there are no high requirements for the shelves. The "Fun Life" Chenjia Temple shop decoration and shelves spent about 5,000 yuan. Investors who have just opened the store and have not transferred funds at hand and have not changed funds at hand should be controlled below 10,000 yuan.
The first batch of inventory
Since the creative home gift shop is still a small business, Fan Hao suggested that the first batch of inventory should be controlled at about 15,000 yuan. Too much funds, on the other hand, prevent the product update from being too fast. In the past, creative products have been in the past. In addition to controlling this problem, in addition to controlling the inventory, it is best to sign a return and exchange contract with the manufacturer before purchasing. According to Fan Hao's experience, the number of creative products turnover generally does not exceed 30 days, so if you want to operate such an creative home furnishings Investors in gift shops can agreed with cargo providers to agreed to sell new products within 1 month, which can be replaced, which reduces the risk of backlog of the goods.
employee costs
The creative home gift retail stores do not require high requirements for employees. A total of about 20 square meters of shops can recruit two clerk employees, and the monthly salary per person is about 1,000 yuan.
The hydropower costs
The creative home gift shop does not have any additional hydropower and other expenditures. All miscellaneous fees including water and electricity, taxation, management include some posters, leaflets and other advertisements are 3,000 yuan per month.
Preliminary profits
The profit of creative home gift shops comes from commodity sales revenue. Judging from the current "fun life", the monthly sales of Chenjia Temple stores in the middle of sales performance are about 35,000 yuan. The cost of the product is 35,000 yuan × 45%= 15750 yuan, and the monthly income after the cost is 35,000 yuan-15750 yuan = 19250 yuan.
Note
For risks and precautions, Fan Hao emphasized that the biggest risk of opening a creative home gift shop is still the location. Source, ensure the profitability of the store, otherwise everything is empty.
It, the source of the product is guaranteed. Creative products can find many manufacturers in China, but it is difficult to order only from one manufacturer, because that will cause the variety to be too limited. Because the manufacturers have different expertise and different design characteristics, the operator needs to find multiple types of product manufacturers. And the selection of products must have a unique and novel vision.
Third, the products of creative home gift shops are best covering many fields. It is recommended that investors fully understand the basic development of the market at home and abroad and have a good purchase vision. The products should be rich, at least covering the fields of home, modern office, personal supplies, including personalized clocks, fashion frames, trendy small appliances, home supplies, creative stationery, couple supplies, exquisite lighting, etc.
Fourth, if you want the business better, you need to expand the group purchase customer team. Creative products have dual value of practical and gift. Many small and medium -sized enterprises, private enterprises, and foreign -funded enterprises are mainly young employees. At the same time, various types of foreign publicity and internal activities are very frequent. If you can establish contact with these companies, let creative products become souvenirs or gifts for company activities. Good marketing channels. For example, there are many corporate activities in IT class. You can choose some creative products to recommend them to these companies, so that manufacturers will be popular in the appropriate position of the product to make the name or brand name of the product. There are also various types of wedding etiquette companies. As young people pay more and more attention to the personalization of weddings, they choose some gifts suitable for weddings and establish partnerships with the wedding industry.
It the capable investors can also use the convenience brought by the Internet to combine the online store and offline physical stores to combine into a complete marketing system, so that the marketing effect will be better.
The cost is related to the number of sampling people. Basically, the cost of labor costs and research gifts can also split the problem. Web survey generally should not be less than 80, and it should be an effective group you face The problem should be easy to choose
Seeing that you want to do a wide range of market surveys, you can choose a regional survey or a school. This thinks your cost. But if you want to know more creative gift stores, you can understand that Bellewu is almost the same
On the coffee table, a seductive red lips, you must not kiss it, it is a call; a cup of Coca -Cola, you must not pick it up, because it is still a call; the furry on the sofa; , A comfortable pillow, but a speaker; a villain who can hold his hands high, it is not only a decoration, but also a toothpick box ... It is always full of creativity in daily life. Gift shops make the fun of life be shown in ordinary details.
Market: 300 billion consumption power detonation of business opportunities
The improvement of living standards so that people have higher requirements for personality and beauty, and people are no longer satisfied with those popularization Ordinary home supplies, and more personal and more distinctive products are needed. And under the pressure of busy social rhythm to people, people are eager to soothe and make their lives easier and pleasant.
The shopping squares such as Shanghai Dimei Shopping Center, Hong Kong Mingdian Street, and Xujiahui Popular Line, as well as large and medium cities such as Beijing, Guangzhou, Shenzhen, and Chengdu. Such creative gifts have been seen everywhere. And more and more respected by young people.
In statistics, 33 provincial capital cities, 393 prefecture -level cities and nearly 3,000 county -level cities across the country, the annual consumption capacity of creative fashion trendy supplies is as high as 200 billion to 300 billion yuan; Chinese social survey affairs The special house decoration and decoration questionnaire surveys they made show that more people are going to save the decoration fee to buy home supplies and decorations that can make their homes full of personality and interest.
Strategy: Create exquisite life at a cheap route
Faced with such a huge market, there have been keen investors smelling huge business opportunities. Fan Hao, the owner of "Fun Life", is one of them.
The entering "fun life", the store is not large, the decoration is simple, and the simple shelves display various creative products on the door, including creative kitchen, creative bathroom, creative gifts, creative office supplies Creative computer peripheral products ...
Fan Hao said that the target customer base of such products should be white-collar workers, but it turns out that more ordinary consumers and student class 30-40 years old are shown. There are also high consumer demand. Therefore, Fan Hao positions his own store as a cheap creative home and gift shop, just like the common supermarket in life.
It the rapid imitation and update of creative products itself also determines that the market must expand rapidly, because only by occupying the market can the market finally win the market.
Sure enough, Fan Hao was successful. Even the five stores are profitable, and the profits are not bad. On average, each store has a net income of about 10,000 yuan per month.
On the coffee table, a seductive red lips, you must not kiss it, it is a call; It is still a phone call; a furry and comfortable pillow on the sofa is a speaker; a villain who can hold his hands high, it is not just a decoration, but also a toothpick box ... daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is always full of creativity, daily life is always full of creativity. Open a home gift shop that brings together a variety of creative ideas, so that the fun of life is shown in ordinary details.
Market: 300 billion consumption power detonation of business opportunities
The improvement of living standards so that people have higher requirements for personality and beauty, and people are no longer satisfied with those popularization Ordinary home supplies, and more personal and more distinctive products are needed. And under the pressure of busy social rhythm to people, people are eager to soothe and make their lives easier and pleasant.
The shopping squares such as Shanghai Dimei Shopping Center, Hong Kong Mingdian Street, and Xujiahui Popular Line, as well as large and medium cities such as Beijing, Guangzhou, Shenzhen, and Chengdu. Such creative gifts have been seen everywhere. And more and more respected by young people.
In statistics, 33 provincial capital cities, 393 prefecture -level cities and nearly 3,000 county -level cities across the country, the annual consumption capacity of creative fashion trendy supplies is as high as 200 billion to 300 billion yuan; Chinese social survey affairs The special house decoration and decoration questionnaire surveys they made show that more people are going to save the decoration fee to buy home supplies and decorations that can make their homes full of personality and interest.
Strategy: Create exquisite life at a cheap route
Faced with such a huge market, there have been keen investors smelling huge business opportunities. Fan Hao, the owner of "Fun Life", is one of them.
The entering "fun life", the store is not large, the decoration is simple, and the simple shelves display various creative products on the door, including creative kitchen, creative bathroom, creative gifts, creative office supplies Creative computer peripheral products ...
Fan Hao said that the target customer base of such products should be white-collar workers, but it turns out that more ordinary consumers and student class 30-40 years old are shown. There are also high consumer demand. Therefore, Fan Hao positions his own store as a cheap creative home and gift shop, just like the common supermarket in life.
It the rapid imitation and update of creative products itself also determines that the market must expand rapidly, because only by occupying the market can the market finally win the market.
Sure enough, Fan Hao was successful. Even the five stores are profitable, and the profits are not bad. On average, each store has a net income of about 10,000 yuan per month.
On the coffee table, a seductive red lips, you must not kiss it, it is a call; It is still a phone call; a furry and comfortable pillow on the sofa is a speaker; a villain who can hold his hands high, it is not just a decoration, but also a toothpick box ... daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is full of creativity, daily life is always full of creativity, daily life is always full of creativity, daily life is always full of creativity. Open a home gift shop that brings together a variety of creative ideas, so that the fun of life is shown in ordinary details.
Market: 300 billion consumption power detonation of business opportunities
The improvement of living standards so that people have higher requirements for personality and beauty, and people are no longer satisfied with those popularization Ordinary home supplies, and more personal and more distinctive products are needed. Under the pressure of busy social rhythm to people, people are eager to soothe and make their lives easier and pleasant.
The shopping squares such as Shanghai Dimei Shopping Center, Hong Kong Mingdian Street, and Xujiahui Popular Line, as well as large and medium cities such as Beijing, Guangzhou, Shenzhen, and Chengdu. Such creative gifts have been seen everywhere. And more and more respected by young people.
In statistics, 33 provincial capital cities, 393 prefecture -level cities and nearly 3,000 county -level cities across the country, the annual consumption capacity of creative fashion trendy supplies is as high as 200 billion to 300 billion yuan; Chinese social survey affairs The special house decoration and decoration questionnaire surveys they made show that more people are going to save the decoration fee to buy home supplies and decorations that can make their homes full of personality and interest.
Strategy: Create exquisite life at a cheap route
Faced with such a huge market, there have been keen investors smelling huge business opportunities. Fan Hao, the owner of "Fun Life", is one of them.
The entering "fun life", the store is not large, the decoration is simple, and the simple shelves display various creative products on the door, including creative kitchen, creative bathroom, creative gifts, creative office supplies Creative computer peripheral products ...
Fan Hao said that the target customer base of such products should be white-collar workers, but it turns out that more ordinary consumers and student class 30-40 years old are shown. There are also high consumer demand. Therefore, Fan Hao positions his own store as a cheap creative home and gift shop, just like the common supermarket in life.
It the rapid imitation and update of creative products itself also determines that the market must expand rapidly, because only by occupying the market can the market finally win the market.
Sure enough, Fan Hao was successful. Even the five stores are profitable, and the profits are not bad. On average, each store has a net income of about 10,000 yuan per month.
A market investment and risk analysis
The case interpretation
This huge creative home and creative gift market, I believe it is for many investors. It is a huge temptation. This article takes the Chenjia Temple branch of "Fun Life" as an example. Please ask Fan Hao to make a detailed market investment and risk analysis of this market.
The site rent
In general, the location of creative home gift shops mainly depends on the flow of people and purchasing power. Independent stores should be selected in special streets, fashion shopping streets and popular business districts. It should be noted that because the rent is too high and small products are thin, it is not suitable to open the store on the main road. You can choose the fork road in the business district. Wait, this will not only guarantee that there is an appropriate flow and reduce the rent.
It is also a good choice to drive in the store and large supermarkets. "Fun Life" Chen Family Temple selected near the more prosperous Kangwang City. Next to it is the exit of Metro Line 1 and McDonald's. The traffic is large and has a certain level of consumption. A total of 20 square meters of small shops with a monthly rent of 5,000 yuan. Two press and one unveiling, the rent of 15,000 yuan in the first month. For investors who have just started entrepreneurship, Fan Hao suggested that the rent is controlled below 6,000 yuan.
The decoration costs
Due to the price retail route, the decoration of creative home gift shops is relatively simple, and there are no high requirements for the shelves. The "Fun Life" Chenjia Temple shop decoration and shelves spent about 5,000 yuan. Investors who have just opened the store and have not transferred funds at hand and have not changed funds at hand should be controlled below 10,000 yuan.
The first batch of inventory
Since the creative home gift shop is still a small business, Fan Hao suggested that the first batch of inventory should be controlled at about 15,000 yuan. Too much funds, on the other hand, prevent the product update from being too fast. In the past, creative products have been in the past. In addition to controlling this problem, in addition to controlling the inventory, it is best to sign a return and exchange contract with the manufacturer before purchasing. According to Fan Hao's experience, the number of creative products turnover generally does not exceed 30 days, so if you want to operate such an creative home furnishings Investors in gift shops can agreed with cargo providers to agreed to sell new products within 1 month, which can be replaced, which reduces the risk of backlog of the goods.
employee costs
The creative home gift retail stores do not require high requirements for employees. A total of about 20 square meters of shops can recruit two clerk employees, and the monthly salary per person is about 1,000 yuan.
The hydropower costs
The creative home gift shop does not have any additional hydropower and other expenditures. All miscellaneous fees including water and electricity, taxation, management include some posters, leaflets and other advertisements are 3,000 yuan per month.
Preliminary profits
The profit of creative home gift shops comes from commodity sales revenue. Judging from the current "fun life", the monthly sales of Chenjia Temple stores in the middle of sales performance are about 35,000 yuan. The cost of the product is 35,000 yuan × 45%= 15750 yuan, and the monthly income after the cost is 35,000 yuan-15750 yuan = 19250 yuan.
Note
For risks and precautions, Fan Hao emphasized that the biggest risk of opening a creative home gift shop is still the location. Source, ensure the profitability of the store, otherwise everything is empty.
It, the source of the product is guaranteed. Creative products can find many manufacturers in China, but it is difficult to order only from one manufacturer, because that will cause the variety to be too limited. Because the manufacturers have different expertise and different design characteristics, the operator needs to find multiple types of product manufacturers. And the selection of products must have a unique and novel vision.
Third, the products of creative home gift shops are best covering many fields. It is recommended that investors fully understand the basic development of the market at home and abroad and have a good purchase vision. The products should be rich, at least covering the fields of home, modern office, personal supplies, including personalized clocks, fashion frames, trendy small appliances, home supplies, creative stationery, couple supplies, exquisite lighting, etc.
Fourth, if you want the business better, you need to expand the group purchase customer team. Creative products have dual value of practical and gift. Many small and medium -sized enterprises, private enterprises, and foreign -funded enterprises are mainly young employees. At the same time, various types of foreign publicity and internal activities are very frequent. If you can establish contact with these companies, let creative products become souvenirs or gifts for company activities. Good marketing channels. For example, there are many corporate activities in IT class. You can choose some creative products to recommend them to these companies, so that manufacturers will be popular in the appropriate position of the product to make the name or brand name of the product. There are also various types of wedding etiquette companies. As young people pay more and more attention to the personalization of weddings, they choose some gifts suitable for weddings and establish partnerships with the wedding industry.
It the capable investors can also use the convenience brought by the Internet to combine the online store and offline physical stores to combine into a complete marketing system, so that the marketing effect will be better.
The cost is related to the number of sampling people. Basically, the cost of labor costs and research gifts
can also split the problem. Web survey
generally should not be less than 80, and it should be an effective group you face
The problem should be easy to choose
In the market survey, the cost is the cost of the 1 survey paper in two parts, the cost of 2 workers 3 research gift costs
Seeing that you want to do a wide range of market surveys, you can choose a regional survey or a school. This thinks your cost. But if you want to know more creative gift stores, you can understand that Bellewu is almost the same